Max has released the teaser for its upcoming documentary “Bama Rush,” which chronicles the Internet sensation that began with the sorority recruitment videos posted on YouTube by the University of Alabama students.
On May 23, the feature-length documentary will make its debut on Warner Bros. Discovery’s Max streaming platform, which is the result of the merger of HBO Max and Discovery+.
In August of 2021, thousands of young women participated in the time-honored ritual of sorority recruiting (also known as a rush week), but the incoming students at the University of Alabama produced a wide range of TikTok videos under the hashtag “Bama Rush.”
While pledges posed for “Get Ready With Me” videos, “Fit-checks,” and updates on whether or not they advanced, active sorority members documented the process, giving an inside look at how the 19 houses get ready to welcome over 2,500 new members.
Their footage gave viewers, both new and old, a glimpse inside the weeklong grueling event, and it quickly went viral, eventually receiving over 2 billion views.
By the next summer, would-be sorority members and their supporters were ready to fully embrace the phenomena. Rachel Fleit, a documentary filmmaker, went to Tuscaloosa, Alabama, during the rush week in 2022 to follow four young women as they prepared to rush to the university.
You can also take a look at the trailer provided below:
The Trailer For The HBO Max Bama Rush Documentary Is Out And It’s Going To Be Absolute Scenes https://t.co/xDnaFkzJUx pic.twitter.com/6ugPBnGxNo
— Barstool Sports (@barstoolsports) May 4, 2023
Greek Life as an institution, the recent incorporation of Greek Life at the University of Alabama, and the difficulties young women experience while joining a sorority are all hinted at in the teaser, and the documentary looks set to do all of these things and more.
As stated in the press announcement, “Fleit explores the emotional complexities and stakes of belonging in this crucial window into womanhood.”
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The producers of “Bama Rush” are Zachary Luke Kislevitz, Andrew Freston, and Danny Gabai, while the executive producers are Fleit, Lizzie Fox, Casey Meurer, and Kama Kaina.
Together with AJ Del Cueto, Eric Lavoie served as co-executive producer. Director of Photography Lidia Nikonova, editor Drigan Lee, and composer Wynne Ashley Bennett. Max introduces the film from VICE Studios.
On May 23rd, Max will air the first episode of the documentary. The complete trailer is shown below.
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