Beyoncé Giselle Knowles-Carter is an American singer, songwriter and businesswoman. She has been recognized for her artistry and performances, bubbed as “Queen Bey” and a prominent cultural figure of the 21st century. This article delves into Beyonce’s key business ventures, highlighting their impacts and prospects.
Which are Beyonce’s Business Ventures?
Beyoncé’s ventures include records, a streaming music service, modeling and serving as a spokeswoman for Pepsi and L’Oreal, fashion labels and film production. Beyoncé’s company is called Parkwood Entertainment.
Beyoncé started her entertainment firm, “Parkwood Entertainment” in 2010. The company was first established in 2008 as a production unit for movies and videos under Columbia Records. The corporation which has its main office in New York City, acts as a parent company for the performer’s different music, film, video and fashion companies.
The employees at Parkwood Entertainment have backgrounds in a variety of artistic and entertainment fields including online and fashion design, video production and filmmaking.
Beyoncé works on content for her global tours, music videos and television specials in the company’s cutting-edge editing suite which is housed among departments dedicated to marketing, digital, creative, publicity, fashion design and merchandising.
Beyoncé starred and co-produced the musical biopic Cadillac Records (2008) which was Parkwood Entertainment’s debut production. Beyoncé’s self-titled fifth studio album, Lemonade and The Carters, Everything is Love are among the albums that the company has distributed.
Other artists that Beyoncé has signed to Parkwood include Chloe x Halle, who made an appearance at Super Bowl LIII in February 2019.
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Explore American Singer “Beyonce’s” Endorsements
Beyoncé has collaborated with Pepsi since 2002 and starred alongside Britney Spears, Pink and Enrique Iglesias in a Gladiator-themed commercial in 2004. Beyoncé agreed to a $50 million endorsement contract with Pepsi in 2012.
In 2007 Beyoncé endorsed Emporio Armani’s Diamonds fragrance. She has collaborated with Tommy Hilfiger on the scents True Star performing a cover version of “Wishing on a Star” and True Star Gold. In 2010, Beyoncé debuted Heat, her first official scent.
Pulse, Beyoncé’s third scent was introduced in September 2011. The Mrs. Carter Show Limited Edition of Heat was published in 2013. With sales of over $400 million, the six iterations of Heat are the best-selling celebrity fragrance line in the world.
Starpower: Beyoncé, a video game was never released since Beyoncé withdrew from a $100 million deal with GateFive. Since she was eighteen, Beyoncé has also entered into agreements with L’Oréal, American Express, Nintendo DS and Toyota.
Along with other artists, Beyoncé acquired a share of the music streaming platform Tidal in March 2015. In the first quarter of 2015, Jay-Z, Beyoncé’s husband purchased Aspiro, the parent company of Tidal. Beyoncé, Jay-Z and sixteen other artist stakeholders including Chris Martin, Nicki Minaj, Rihanna, Madonna, Kanye West and more, co-own Tidal with the majority owning a 3% equity interest.
Beyoncé announced a multi-year collaboration with Peloton, a media and fitness equipment firm, in November 2020. After the COVID-19 epidemic in 2020 forced the cancellation of homecoming festivities, the collaboration was created to celebrate homecoming season in historically black colleges and universities.
It offers themed workout experiences inspired by Beyoncé’s 2019 Homecoming film and live album. Beyoncé and Jay-Z joined Tiffany & Co. in 2021 for the latter’s “About Love” campaign. Beyoncé wore the Tiffany Yellow Diamond making her the first Black woman and the fourth woman overall. Equals Pi, a robin egg blue painting by Jean-Michel Basquiat was the centerpiece of the campaign.
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