On February 8, BLACKPINK’s Lisa put an end to rumors and speculation by confirming what her mysterious posts suggested. The Thai rapper and K-pop idol revealed her new label, LLOUD, via her Instagram account @lalalalisa_m. She wrote in the caption of the Instagram post.
“Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together.”
The company’s Instagram account (@wearelloud) started on February 7, before the big reveal. Two mysterious photoshoots hinted at Lisa’s upcoming announcement. Some fans thought she might be gearing up for a Hollywood debut, but instead, the rapper decided to take full control of her artistic expression.
The LLOUD by Lisa website shared that the label aims to go beyond genres and bring generations together. Their identity centers on constant innovation and staying true to themselves. Lisa’s label plans to break boundaries by creating music that not only dominates the charts but also challenges traditional genres.
LLOUD agency recently launched its official X (previously Twitter) account and YouTube channel. Lisa is currently the sole artist represented by LLOUD. The agency’s website showcases her recent achievements, such as her collaboration with Bulgari as their brand ambassador for luxury watches.
Related articles about the Blackpink band are given below:
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All BLACKPINK members will continue group activities with YG Entertainment. LLOUD, her new company, will now oversee Lisa’s solo endeavors.
Lalisa Manobal joins many K-pop artists in taking control of their artistic journey. Baekhyun from EXO recently founded his own company, I&B100, and his bandmates Chen and Xiumin also signed with it.