Have you ever wondered how lifestyle influencers turn their unique philosophies into astounding financial success? Meet Liver King, an American fitness social media influencer and businessman. In this article, we’ll explore his net worth and career earnings.
Liver King Net Worth
As of 2023, Liver King’s net worth is estimated to be around $310 million. But if we consider his properties and businesses more realistically, the actual money that he can use right away is more like $12 million. He also mentioned that his health and personal brand makes about $100 million in a year.
Liver King Early Life and Education
Brian Johnson was born in San Antonio, Texas, on April 7, 1977. We don’t know a lot about Liver King’s early years, except that he went through a tough time with bullies in school.
He went to Texas Tech University and earned a bachelor’s degree in applied science in biochemistry in 2000. Instead of continuing with medical school, he decided to leave and started working at a pharmaceutical company.
How Did Liver King Make His Fortune?
Liver King and his wife started a dentistry business together, which they later sold. After leaving the dental practice, the Johnsons began selling health supplements and became full-time influencers.
Liver Queen, Brian’s wife, supported his ancestral lifestyle, leading Liver King to become a muscular, shirtless influencer. Their businesses are based on “Ancestral Living,” a philosophy inspired by the practices of early humans. This lifestyle involves following a paleo diet with raw meat, bone marrow, and animal liver and pushing the body to its limits.
Brian Johnson earns most of his money through social media partnerships and businesses. In 2022, he became a popular influencer in the U.S., with millions of followers on his social media accounts.
By sharing his diet and exercise routine, Johnson attracts new followers. The majority of Liver King’s wealth comes from his brand of ancestral lifestyle supplements. He also earns money in the fitness industry as a bodybuilder through sponsorships and endorsements, which he promotes on his social media.
Over the last few years, Johnson’s wealth has grown a lot. In 2022, Liver King’s yearly earnings will roughly be the same as Johnson’s total net worth in 2018.
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How Does Liver King Invest His Money?
Liver King owns four supplement brands, each making more than $1 million a year. He also has 10 to 12 secret projects. Liver Queen Barbara, a dentist, joined the business when it was a small dental clinic. Liver King expanded it to offer more dental services before venturing into other businesses after selling Dentiq in 2010.
Ancestral Supplements
Johnson’s main business sells animal organ supplements, mainly protein powders. They argue that modern nutrition keeps us from living our best lives. Ancestral Supplements is estimated to make $1 million to $10 million in revenue.
The website, with 175,000 monthly visitors, an $80 average order (for two supplements), and a 2% conversion rate, generates around $3 million to $4 million yearly. Orders from Amazon could add an extra $24 million annually.
Liver King owns most of the company and says he started it. If the profit margin for the supplements is 38%, then the business likely earns between $380,000 and $3 million in profit.
Even with a cautious guess about how much money the business makes and how much Liver King owns, it seems that Johnson’s share in the company is valued at about $1 million.
Real Estate Investment
Brian Johnson and his family call a big, fancy Spanish-style house their home in Austin, Texas. Similar houses around there are usually valued at around $7 million, but it’s not certain if he owns it or how much he actually spent on it.
The house is pretty cool, with a pool, sauna, and steam shower. Based on what we can see in the house tour, it seems a bit less fancy than the $7 million ones, more like the $4 million ones. So, let’s take a guess and say his home is worth about $4 million.
Liver Ranch, situated near Austin, Texas, has a pool, pond, and areas for cows and hens. Liver King owns a ranch on this land with at least three cows, two houses, and a garage.
The ranch is probably between six and 10 acres, based on the estimate that each element needs about an acre. Properties with similar features typically cost between $500,000 and $1 million. Given the added amenities like a sauna, steam room, and pool, we can estimate the value of Liver King’s ranch to be around $1 million.
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