n bn bn n bn bn bn n bn bn bn nnnnn n bScott Samuel Scooter Braun is an American businessman, music executive and talent manager. Through his talent organization SB Projects, he is renowned for managing musicians’ careers including Justin Bieber, Kanye West, Ariana Grande, Demi Lovato, Carly Rae Jepsen and J Balvin. This post will discuss what happened to him and other topics.
What Happened With the Scooter Braun?
Scooter Braun, a music manager, appears to be through significant changes in his business. Numerous well-known artists have dropped American businessman and music executive Scooter Braun and SB Projects. Recently, musicians including J. Balwin, Demi Lovato and even Ariana Grande dropped Braun.
Ariana Grande and Demi Lovato have reportedly parted ways with their manager Scooter Braun.
The two pop stars join a growing list of clients, including J. Balvin and Justin Bieber, who have also reportedly recently left Braun’s management. pic.twitter.com/QMMeeqaroz
— BoreCure (@CureBore) August 22, 2023
Reggaeton superstar J Balvin joined SB Projects in 2019 but parted ways with Braun in May. He didn’t reply to questions or comments about the split. Matthew Belloni shared a tweet saying that Ariana Grande has parted ways with Scooter Braun.
NEWS: Ariana Grande has parted ways with Scooter Braun as her manager. 👀👀
— Matthew Belloni (@MattBelloni) August 21, 2023
On Twitter, Braun seemed to comment on all of the recent news. He wrote, “Breaking news . . . I’m no longer managing myself.”
Breaking news… I’m no longer managing myself
— Scott “Scooter” Braun (@scooterbraun) August 22, 2023
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Why are Artists Leaving Scooter Braun?
While none of them explained the reasoning for leaving, a 2019 Swift video may shed light on the matter. The August singer describes what Scooter Braun did that caused her to break up with him in the video that has lately gone viral.
In 2018, his business, Ithican Holdings which has subsequently been acquired by the Korean firm HYBE purchased Taylor Swift’s complete discography. Ariana Grande and Demi Lovato only recently decided to break up with Braun.
He and Taylor Swift started fighting when Ithica Holdings acquired Big Machine Records and its assets. This featured Taylor Swift’s whole discography, igniting a conflict that has persisted ever since. Swift explains that she was flatly refused the chance to have her music purchased in the video that has gone popular on Twitter.
She claims that the Soros family, 23 Capital and the Carlisle Group allegedly provided funding for selling her entire collection to Braun’s company Ithica Holdings. You can watch the Taylor Swift clip provided below:
this clip of taylor swift from 2019 mysteriously “resurfaced” yesterday
today demi lovato and ariana grande dropped scooter braun
looks like scooter braun is about to be hit with some big allegations. pic.twitter.com/q7G2jSAaLc
— mary morgan (@maryarchived) August 22, 2023
Braun had stated that he had no desire to defraud the affected musicians during an interview. He said:
“The regret I have there is that I made the assumption that everyone, once the deal was done, was going to have a conversation with me, see my intent, see my character and say Great, let’s be in business together. I made that assumption with people that I didn’t know.”
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