The world’s largest search engine, Google, is laying off workers at its Waze navigation app in response to a rising Silicon Valley trend of downsizing businesses and seeking more operational efficiency.
Waze has begun converting its current advertising platform to Google Ads technology. The company is decreasing roles devoted to Waze Ads monetization as a result. Vice President of Google’s Geo unit Chris Phillips stated in a message to Waze employees that there will probably be job losses in the sales, marketing, operations, and analytics divisions without providing a specific figure.
We’ve started moving Waze’s current advertising system to Google Ads technology in order to provide Waze advertisers with a better, more seamless experience over time. We’ve reduced those responsibilities dedicated to Waze Ads monetization as part of this change, Google said.
In December of last year, Google made the announcement that Waze would be a part of its Google Geo division, which also includes services like Google Maps, Google Earth, and Street View. The Wall Street Journal had stated at the time that no layoffs were anticipated but that it would mark the end of Waze as a standalone app.
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The Verge highlighted that Waze had been purchased by Google for $1.3 billion in 2013 and that it had stayed separate from Google Maps until 2021. The situation changed, though, in September of last year when Google CEO Sundar Pichai revealed that he was working to increase corporate productivity in response to investor pressure.
Here we provide you tweet about Google cutting jobs at Waze:
Google Cutting Jobs At Mapping App Waze: Report https://t.co/gNz6DwjR15 pic.twitter.com/oG24XzQHpv
— NDTV News feed (@ndtvfeed) June 27, 2023
Google’s parent firm Alphabet stated in January of this year that it will be cutting off about 12,000 workers or about 6% of its staff. Google has been attempting to cut expenses as revenue from digital advertising has been dropping.
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