A large number of mourners turned to Tina Turner’s discography in the week after her deἀth. Preliminary reports to Luminate indicate that her songs amassed more than 40 million U.S. on-demand streams from May 24, the day of her deἀth, through the six days that followed.
On May 24 at her home in Switzerland, Turner, the dynamic performer whose career spanned multiple generations and various genres (including pop, rock, soul, and country), pἀssed away. The Rock and Roll Hall of Fame inducted her twice: once in 1991 as half of Ike & Tina Turner, and once in 2021 for her solo career.
Totaling 40,1,000,000 U.S. on-demand streams from May 24-30, Turner’s music saw a 1,367% rise over the 2.7,000,000 U.S. on-demand streams she received from May 17-23. There were 36.1 million clicks on tracks recorded after Turner’s deἀth that were part of his solo catalog.
Ike & Tina Turner, who were together from 1960 until 1976, had four million streams with their songs. (The aforementioned sums account for both authorized on-demand streaming and user-generated content [“UGC”] to provide a comprehensive picture of Turner’s legacy after his deἀth. User-generated content (UGC) streams are disregarded by Billboard’s chart methodology.
Over May 24-30, “What’s Love Got To Do With It” had the most views of any of the diva’s songs, with 7.2 million, an increase of 686% over the week prior’s 912,000. Her 1984 comeback was catalyzed by the No. 1 song on the Billboard Hot 100.
Check out the Tina Turner music album “What’s LoveGot To Do With It” below:
Her only Hot 100 number one, it topped the chart for three weeks and finished 1984 as the year’s second most popular single. The track is first on the rundown of Turner’s top Hot 100 singles and earned Turner two Grammy Awards, including Record of the Year, at the 1985 ceremony.
With 4.5 million on-demand clicks, an increase of 1,022% from May 24-30, “The Best” jumped to second position among Turner’s streamed tracks. Turner’s hallmark song, her cover of the Bonnie Tyler cut from 1989, was the inspiration for the title of her greatest hits album, Simply the Best, released in 1991. Many of the online eulogies and memorials shared the same refrain.
With over three million on-demand listens (an increase of 1,132%) from May 24-30, Ike & Tina Turner’s 1971 rendition of the classic “Proud Mary” placed third. Both the title track (2.04 million) and “Better Be Good to Me” (1.8 million) from Turner’s 1984 LP Private Dancer are in the top five.
Watch the music video for Private Dancer below:
Even though the postmortem activity increase only lasted for two days during the penultimate chart tracking week (May 19-25), “What’s Love” nonetheless managed to make the most effect on the Billboard charts (dἀted June 3).
(Billboard’s weekly airplay, sales, and streaming windows run on Fridays through Thursdays.) On Billboard’s Hot R&B Songs chart, which began in 2012 and combines streaming, radio airplay, and sales activity, the single debuted at position number eleven.
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With 7,000 downloads sold (up from a negligible figure), “What’s Love” also reclaims the top spot on the R&B Digital Song Sales chart, where it leads eight Turner tracks into the top 15:
- No. 1, “What’s Love Got To Do With It”
- No. 2, “We Don’t Need Another Hero (Thunderdome)”
- No. 3, “Proud Mary”
- No. 4, “Better Be Good to Me”
- No. 5, “Private Dancer”
- No. 7, “I Don’t Wanna Lose You”
- No. 9, “Let’s Stay Together”
- No. 10, “River Deep – Mountain High”
From May 24-30, Turner racked up 78,000 song download sales, a 6,238% increase from the prior seven-day period’s total of a little over 1,000.
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