HBO made history when House of the Dragon debuted. In the United States on Sunday, the Game of Thrones prequel attracted 9.986 million people across linear and HBO Max platforms, the highest audience for a brand-new original series in pay cabler’s history.
The debut also represented the biggest series launch on HBO Max in the U.S., Latin America, and EMEA (Europe, the Middle East, and Africa), generating what HBO describes as an unprecedented number of concurrent streams on the platform. According to the network, a typical Sunday night audience for an HBO series is only 20%–40% of the total gross audience.
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Approximately 350% more people watched the premiere than the Game of Thrones premiere in 2011. Of course, there was no HBO Max back then, and the TV industry didn’t care much about streaming. Another interesting fact: The 82-minute Game of Thrones series finale in 2019 broke all HBO records with 19.3 million viewers across linear viewing, which included the defunct HBO Go and HBO Now.
Additionally popular on social media, where viewers gathered to welcome Westeros back, was the House of the Dragon premiere. House of the Dragon, which ranked first on Google Trends for 14 hours straight and was the longest-trending subject on Twitter on the day of its premiere.
The fact that so many Game of Thrones fans traveled back to Westeros with us last night was great. Casey Bloys, Chief Content Officer, HBO & HBO Max, exclaimed, “House of the Dragon boasts an extraordinarily talented cast and crew who gave their all to the production. We’re pleased with viewers’ favorable reception.” We are eager to reveal to the public what else George, Ryan, and Miguel have planned for them this season.
Seven weeks of engagement growth week over a week building up to the release of House of the Dragon was also just completed by the first season of the original Game of Thrones on HBO Max. Game of Thrones weekly average in August is about 90% higher than in June and almost 50% higher than in July.
House of the Dragon attracted 2.6 million viewers in U.S. households monitored by Samba TV, it was announced earlier on Monday. According to Samba, that is the best premiere of any premium cable or online program this year. 3 million terrestrial TVs that are weighted according to the US Census make up the sample used by Samba TV. Nielsen’s household footprint of 45,000 households is almost a hundred times smaller than its panel.
George R.R. Martin is a co-creator and executive producer of House of the Dragon, along with Ryan Condal, Miguel Sapochnik, Sara Hess, Jocelyn Diaz, Vince Gerardis, and Ron Schmidt. On Martin’s Fire & Blood, it is based.
2.6 million American households watch House of the Dragon, which has the highest same-day viewership in 2022 according to Samba TV metrics
With 2.6 million viewers in Samba TV-measured U.S. households for the House of the Dragon debut, Natch, HBO, and HBO Max had a hit on their hands. According to Samba, that is the best premiere of any premium cable or online program this year.
Be aware that these are the initial stats we have for the George R.R. Martin Game of Thrones spinoff, and that HBO will likely release greater numbers later on Monday. Samba TV does not track mobile usage, but its sample comprises a panel of 3 million terrestrial TVs that are weighted according to the US Census.
Compared to Nielsen’s household footprint of 45K homes, Samba TV’s panel is about 100 times larger. Between 9 p.m. and 3 a.m. ET, Samba recorded viewing of House of the Dragon for its first six hours.
HBO reported in January that the Season 2 premiere of Euphoria, starring Emmy winner Zendaya, attracted 2.4 million viewers across all of its platforms on its Sunday night debut. The network claimed that this was the strongest digital premiere performance of any HBO episode on HBO Max since the streaming service’s launch in May of last year.
Note that the same-day total surpasses HBO Max weekend coverage of some of the day-and-date theatrical releases during WarnerMedia’s experiment last year, including Many Saints of Newark (1.6M), Dune (1.9M), and Wonder Woman 1984 (2.2M in its first weekend) (1M). However, HBO linear was not included in those statistics because the films only appeared on HBO Max.
According to Samba TV, House of the Dragon’s initial same-day viewership surpassed that of Netflix’s hit series Stranger Things (1.2 million US households watched it on its first day), more than double that of its Season 4 launch earlier this summer.
The $125k-$150k group over-indexed by the greatest percentage (+23%), followed by the $200k+ group (+21%), among higher-income households who watched the first episode of House of the Dragon. Both millennials (Adults 25–34) and Gen-Z (Adults 20–24) over-indexed in terms of viewing by 4% and 1%, respectively.
That’s All we know, for more – venturejolt.com
